Summary: Successful discovery requires teams to be open to uncovering “unknown unknowns.” Center your discovery efforts around problems rather than solutions.
Discovery helps us decide what to build or what direction to pursue. To perform discovery well, we have to adopt a particular mindset: an exploration mindset and an openness to learn new things.
The Solution Mindset
Many discoveries start with exploring solutions. Consider these discovery goals:
The problem with these goals is that they are too focused on specific solutions . When discoveries focus on solutions, teams can experience two common cognitive biases when conducting discovery research.