How to Pair Fonts: A Practical Guide

Nearly every designer working with type has a strong opinion on the right way to combine letterforms and pair fonts. Like most things in visual communication, the best solutions are both subjectively and objectively formed, pairing what we prefer with what is most appropriate for any given use or context. Therefore, it is important to note: type-pairing ‘rules’, like all design guidelines, exist within specific cultural contexts, and are made to be practiced and challenged—as all advice cannot apply universally to all projects or scenarios.This being said: in this article, you’ll learn important considerations to take before you begin pairing type, as well as helpful methods and useful tips…