Summary: Sneaking is a deceptive practice that includes three main patterns: forced continuity, hidden costs, and sneak into basket.
Deceptive patterns are often employed to boost business growth, but they come at the expense of transparency and customer trust. This article discusses three types of deceptive patterns that all fall under the umbrella of sneaking.
Sneaking: Definition
Sneaking is a deceptive practice that tricks customers into agreeing to something they did not intend to.
Sneaking exists because it can drive immediate business growth by increasing sales or subscriptions. However, it does so by misleading users, sacrificing transparency, and damaging long-term customer loyalty. Instead of resorting to sneaking, businesses should aim to be upfront about prices and options, creating a brand that customers can trust.