Learn the Language of Service Design

It’s important to know the terminology of service design so we can fully understand what it is, and so we are able to talk about it in an effective way. Here we’ll hear from different service designers about how they define service design and why a theater is such a fitting metaphor for staging a service experience.[[video:148]]How do the concepts of ‘front’ and ‘back’ help you understand the staging of Service Design?In this interview, David Bill, Service Designer at Booz Allen Hamilton, explains which terminology he uses to differentiate between aspects of a service design that are customer-facing and those that happen behind the scenes. We’ll also learn why the aspects of a service design…