Over the last decade, the ways in which we experience technology have undergone significant changes. We’ve progressed from checking our email messages in a computer’s Web browser to receiving email notifications on our smartphone. Instant-messaging communication has transitioned from chatting on the desktop application Yahoo Messenger to conversing with family and friends in WhatsApp groups. Social-media apps on smartphones have transformed to become instantaneous broadcasts of our life experiences. Marking an important paradigm shift, technology has influenced every aspect of our communications, from shopping to education to gaming.
The rapid growth of smartphones and advancements in their operating systems have resulted in a surge in mobile-app usage and our increasing dependency on these apps. However, some app-development companies have misused UX design principles and even our understanding of human psychology to boost their profits—particularly major organizations and especially those in the social-media industry. Read More